EzyStore — Online Perfume Marketplace
Built and launched a specialized e-commerce platform for designer and niche fragrances on WordPress + WooCommerce, serving the Iranian market with an Instagram-driven sales channel.
Overview
EzyStore (ezystore.ir) is a specialized online marketplace for designer and niche perfumes targeting the Iranian market. The platform offers authentic fragrances from top global brands — Tom Ford, Yves Saint Laurent, Lattafa, and more — with a strong Instagram-driven discovery and sales channel.
Problem
The client had a growing, loyal Instagram following (@ezystore.ir) but no structured online storefront. Sales were scattered across DMs and manual coordination, making inventory management, order tracking, and payment processing unreliable and hard to scale.
Solution
Designed and built a complete e-commerce solution on WordPress + WooCommerce:
- Product catalog organized by gender and season (warm/cold) with detailed fragrance descriptions
- Pocket perfume line — a unique product category for affordable, travel-friendly versions
- Instagram integration — product tags and social proof channels feed directly into the storefront
- User accounts with wishlist, order history, and tracking
- Blog for fragrance guides and brand spotlights to drive organic SEO traffic
Results
- Launched a fully operational marketplace with hundreds of SKUs
- Eliminated order-tracking chaos by moving all sales to a structured checkout flow
- Active on multiple social platforms with integrated product discovery
- Established as a trusted reference for authentic fragrances online: "مرجع آنلاین خرید انواع عطر"
Tech Stack
WordPress · WooCommerce · Persian-localized storefront · Instagram Shopping · Custom theme
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