I fix the technical reasons a good product stays invisible — search architecture, performance, structured data — and build the ones that don't exist yet. For Iranian and international businesses growing without paid ads.
SEO · Web development · AI automation
What I do
Three capabilities that usually sit in three separate contracts — search, engineering, automation — handled by one person who connects them.
Who this is for
If yours isn't one of them, it's better for both of us to know that now.
It works, it's live, and the traffic comes from people you already know. The gap is usually architecture and indexing rather than the amount of content.
Engineers who ship well and have never owned rendering, canonicals, hreflang or crawl budget. I work alongside them, not around them.
Copying between systems, sorting incoming messages, assembling the same report every week. Worth automating once it's repeatable and someone's hours are going into it.
If the answer is paid ads, brand design, or something outside these three, I'll say so and point you somewhere better.
Live now — maaleto.ir
A personal life-management platform built for the Iranian calendar, not translated into it. Finance, tasks, habits and calendar in one place, on the web and on Android.
Income and expenses in Toman, budgets per Jalali month.
Tasks, subtasks, projects and labels.
Events, recurrence and holidays — Jalali and Gregorian.
Habit streaks, day by day.
A monthly wrap-up: spending, budgets, tasks done.
Know the moment spending passes a budget cap.
Selected work
A curated selection showing range across industries and disciplines.
From my network
Projects built by people I work with professionally. These are their own products, shown here with credit — each card links to the original.
In their words
Working with Pouya was easy for us. He understood exactly what we wanted from the start, and didn't try to hand us something extra and complicated. The site is much tidier and more useful now, and we can manage it ourselves.
We had started out selling on Instagram, and gradually felt we needed a store of our own. The new site helped us manage orders and products far more tidily, and improved the buying experience for customers as well.
Our main problem wasn't just a shortage of content. The site structure and the SEO needed serious rethinking too. Once the architecture and the content strategy were fixed, organic results gradually started to improve and the traffic we got was higher quality.
This was never meant to be just a new look. We went through the purchase path from the user's point of view and changed the places that caused confusion or drop-off. The result was far better than an ordinary redesign gets you.
Extracting information from documents used to genuinely eat the team's time. What appealed to us was that the AI wasn't used as a showpiece feature — it actually went into the workflow. A large part of what we used to do by hand is automatic now.
Quotes given in Persian and translated here.
Proof of work
No client logos I can't name, and no number I can't show you the source of. This is what exists publicly.
Published on this site, in Persian and English.
Moved off serverless hosting onto a VPS I manage end to end — container build, TLS, backups, scheduled jobs and the database. Median time to first byte on the Persian homepage went from 1,318 ms to 568 ms, measured over ten rounds.
Read how it was doneFive n8n workflows select, draft and publish to a public Telegram channel, behind an editorial gate that is allowed to publish nothing at all. Open the channel and read what it actually shipped.
Open the channelFrom the shelf
Books I've worked through recently, with the honest pros and cons.
The blog
Thoughts on engineering, SEO, and building things that matter.
I'm currently accepting new projects. Let's talk about what you're building and how I can help.
