The blog
Thoughts on engineering, SEO, and building things that matter.
An engineer's take on what an MBA actually changed about building software: opportunity cost, unit economics, and the decision not to build.
A technical SEO guide for founders: the handful of fixes that actually move rankings (indexing, canonicals, speed, structure) and the things you can safely drop.
A new web standard lets AI agents fill out forms and complete tasks on your site directly — what it is, why it matters for SEO/GEO, and how to start.
Practical GEO: what actually gets you cited in AI Overviews, ChatGPT, and Perplexity — not just ranked in classic Google.
The best designers I know think like engineers. And the best engineers think like designers. Here's why that overlap is where the magic happens.
Everyone wants to add AI to their product. Most teams are adding it wrong. A framework for thinking about where AI adds real value vs. where it's just hype.
Counter-intuitive lessons from projects that moved fast and broke everything — and what deliberate pacing actually buys you.
