The blog
Thoughts on engineering, SEO, and building things that matter.
Practical GEO: what actually gets you cited in AI Overviews, ChatGPT, and Perplexity — not just ranked in classic Google.
The best designers I know think like engineers. And the best engineers think like designers. Here's why that overlap is where the magic happens.
Everyone wants to add AI to their product. Most teams are adding it wrong. A framework for thinking about where AI adds real value vs. where it's just hype.
Counter-intuitive lessons from projects that moved fast and broke everything — and what deliberate pacing actually buys you.
