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SEO Learn

Practical SEO guides, written for someone starting from zero — how to get found on Google, and cited when an AI writes the answer.

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On-Page SEO

Content, titles, headings, and internal links — everything on the page itself.

On-Page SEO Basics

The on-page elements that help Google and readers understand what a page is about, fast

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Keywords and Search Intent

The words people actually type, and what they were hoping to find when they typed them. Matching the second one decides whether you can rank at all.

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Writing Titles and Meta Descriptions

The only part of your page most people ever see. What Google actually does with them, why it rewrites them, and which popular rules about them are not real.

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Writing Content That Deserves to Rank

Google publishes its own test for this, and it is more specific than "write good content": who made the page, how, and why it exists at all.

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Images and Alt Text

Images are the part of a page a search engine cannot read. Writing them properly helps blind visitors first, and search second, in that order.

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Internal Linking Basics

The links between your own pages decide which of them Google can reach at all. The least glamorous part of SEO, and one of the few you control completely.

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Off-Page SEO

Backlinks, authority, and signals you build beyond your own site.

Off-Page SEO Basics

The signals outside your own pages that build authority, and why quality beats quantity.

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What Backlinks Are and Why They Matter

The part of SEO with the most mythology attached. What a link actually is, why Google counts it, and why counting them is close to meaningless.

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How to Earn Backlinks

Where real links come from once you know that bought ones are a liability. Google's own advice here is short and unglamorous, which is why few people follow it.

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nofollow, sponsored and ugc

Three small attributes for saying you do not vouch for a link. Marking paid links is what turns an advertisement from a policy violation into an advertisement.

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Link Schemes to Avoid

Everyone building a first site gets the offer: hundreds of links, fast, cheap. What Google's spam policies actually say, and how to recognise the same thing dressed up respectably.

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Manual Actions and the Disavow Tool

Two things blamed for traffic drops far more often than they deserve. How to tell in one minute whether either is actually your problem.

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Technical SEO

Crawlability, speed, indexing, structured data, and site health.

How Google Search Works

Crawling, indexing and serving are three separate steps, and a page can pass one and fail the next. Start here: the rest of SEO assumes you know this.

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Technical SEO Basics

The crawling, indexing, and speed foundation that has to be right before content or links can help.

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Sitemaps and robots.txt

Two small files that decide what Google may look at and what it knows exists. They do opposite jobs, and one of them can remove your whole site from Google.

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Canonicals and Duplicate Content

The same page usually has several addresses, and Google picks one to show. There is no duplicate content penalty, but there is a way to lose a whole site to one tag.

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Structured Data, Explained Simply

The code behind star ratings and breadcrumbs in search results. What it makes you eligible for, what it never promises, and the one rule that loses it for you.

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Core Web Vitals, Explained Simply

"Make your site faster" turned into three specific numbers you can measure, with Google's published thresholds and the usual causes of a bad score.

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SEO for AI Search

How generative engines choose their sources, and what makes a page citable in an AI answer.

What Generative Engine Optimization Actually Is

GEO explained without the hype: what changes when an answer is written rather than listed, what Google has actually published about it, and which parts are genuinely new work.

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How AI Crawlers Read Your Site

Who is actually fetching your pages, how to see them in your own logs, and why allowing Googlebot says nothing about GPTBot, ClaudeBot or Google-Extended.

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What Makes a Page Citable

An AI answer quotes passages, not pages. Why a paragraph that leans on the one above it cannot travel, and the four properties that let an explanation stand on its own.

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