on-page-seo-basics
On-page SEO means optimizing the elements directly under your control on the page itself, so Google and readers understand what it's about quickly and accurately.
Title tag and meta description
The title tag is the most important on-page signal — keep it short, descriptive, and unique. The meta description doesn't directly affect rankings, but it does raise click-through rate.
- Give every page a unique title.
- Lead with the primary keyword near the start of the title.
- Keep the meta description around 150 characters and relevant to the page.
Content structure and headings
Use one H1, then H2s and H3s to break the page into logical sections — this makes it easier for readers to scan and for search engines to understand.
Useful content and internal links
Google favors content written for people. Link to related pages on your own site, and use descriptive anchor text instead of "click here." Source: Google's SEO Starter Guide.
``` --- ## Off-Page SEO Basics - **Language:** English (en) - **Slug:** `off-page-seo-basics` - **Section:** `off-page` - **Excerpt:** The signals outside your own pages that build authority — and why quality beats quantity. - **Meta description:** Signals from outside your site that build authority: natural backlinks, brand mentions, and a credible presence. - **Tags:** Off-Page SEO **Body HTML** (paste into source mode): ```htmlOff-page SEO covers everything outside your own pages that affects your standing in search. The biggest piece is other sites linking to you — but quality matters far more than quantity.
Quality backlinks
One link from a relevant, reputable site is worth more than dozens of low-quality ones. Build content people want to reference on their own, rather than buying links.
- Invest in genuinely citable content, not link-buying.
- Links from sites in your own topic area carry more weight.
- Keep your anchor text naturally varied.
Avoiding spam
Google penalizes manipulative link schemes. Mark paid or sponsored links with rel="sponsored" or nofollow.
Brand and presence
Being mentioned by name and maintaining an active presence where your audience actually is builds trust and drives branded search. Source: Google's Search Essentials.
``` --- ## Technical SEO Basics - **Language:** English (en) - **Slug:** `technical-seo-basics` - **Section:** `technical` - **Excerpt:** The crawling, indexing, and speed foundation that has to be right before content or links can help. - **Meta description:** The crawling, indexing, speed, and structured-data foundation that lets Google see and understand your site quickly. - **Tags:** Technical SEO **Body HTML** (paste into source mode): ```htmlTechnical SEO means search engines can find, crawl, and index your pages without obstruction. Even great content won't show up in results if it isn't crawlable.
Crawling, indexing, and sitemaps
Use robots.txt to guide crawling and sitemap.xml to surface your important pages. Track indexing status in Google Search Console, and use canonical tags deliberately.
- Every important page should be reachable and included in the sitemap.
noindexlow-value pages.- Give every page one clear canonical.
Speed and Core Web Vitals
Google measures page experience via LCP, INP, and CLS. Optimize images and keep the site fast on mobile.
Structured data
JSON-LD helps Google understand your content precisely and can unlock rich results. Source: Google's crawling and indexing documentation.
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