Technical SEO Basics

Technical SEO means search engines can find, crawl, and index your pages without obstruction. Even great content won't show up in results if it isn't crawlable.

Crawling, indexing, and sitemaps

Use robots.txt to guide crawling and sitemap.xml to surface your important pages. Track indexing status in Google Search Console, and use canonical tags deliberately.

• Every important page should be reachable and included in the sitemap.
• noindex low-value pages.
• Give every page one clear canonical.

Speed and Core Web Vitals

Google measures page experience via LCP, INP, and CLS. Optimize images and keep the site fast on mobile.

Structured data

JSON-LD helps Google understand your content precisely and can unlock rich results. Source: Google's crawling and indexing documentation.