Hooked
by Nir Eyal · Published 2014
Products can become habitual when repeated cycles of triggers, actions, rewards and user investment reinforce behavior.
What works
- Useful product psychology framework.
- Easy to understand.
- Relevant to product and growth.
- Good explanation of habit-forming products.
What doesn't
- Can encourage manipulative design.
- Human behavior is more complex than the model suggests.
- Ethical considerations deserve more attention.
Products can become habitual when repeated cycles of triggers, actions, rewards and user investment reinforce behavior.
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