Marketing & SEO books worth reading

6 books I've read in Marketing & SEO, rated and reviewed honestly.

AllHistoryTechnology & ProgrammingBusiness & EntrepreneurshipMarketing & SEONovelsPsychologySelf-Development
Hooked — cover

Hooked

by Nir Eyal · 2014

Products can become habitual when repeated cycles of triggers, actions, rewards and user investment reinforce behavior.

This Is Marketing — cover

This Is Marketing

by Seth Godin · 2018

Good marketing isn't about reaching everyone; it's about understanding a specific group and creating something genuinely valuable for them.

Made to Stick — cover

Made to Stick

by Chip Heath and Dan Heath · 2007

Ideas become memorable when they are simple, unexpected, concrete, credible, emotional and communicated through stories.

Positioning — cover

Positioning

by Al Ries and Jack Trout · 1981

Marketing is fundamentally about occupying a distinctive position in the customer's mind rather than simply adding more features to a product.

Influence — cover

Influence

by Robert Cialdini · 1984

People frequently rely on predictable psychological shortcuts when making decisions, creating recurring patterns in persuasion and consumer behavior.

Building a StoryBrand — cover

Building a StoryBrand

by Donald Miller · 2017

For anyone working in marketing it offers a simple, usable framework: brand messaging should be built around the customer's problem, not the company itself. A little oversimplified, but practical to apply.

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