This Is Marketing
by Seth Godin · Published 2018
Good marketing isn't about reaching everyone; it's about understanding a specific group and creating something genuinely valuable for them.
What works
- Strong customer-centric philosophy.
- Excellent positioning ideas.
- Especially useful for small businesses.
- Challenges traditional mass marketing.
What doesn't
- More philosophical than tactical.
- Some ideas overlap with Godin's other books.
- Doesn't provide a complete execution framework.
Good marketing isn't about reaching everyone; it's about understanding a specific group and creating something genuinely valuable for them.
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