Predictably Irrational
by Dan Ariely · Published 2008
Human irrationality isn't random; many of our seemingly irrational decisions follow recurring patterns.
What works
- Accessible introduction to behavioral economics.
- Interesting experiments.
- Useful for understanding consumer behavior.
- Connects psychology with economics.
What doesn't
- Some of Ariely's research has faced serious credibility concerns.
- Some findings are presented more confidently than warranted.
- Better as an introduction than as definitive behavioral science.
Human irrationality isn't random; many of our seemingly irrational decisions follow recurring patterns.
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